Consider this: Warby Parker has grown to be a multi-million dollar company, online just using social media. Think why major optical retailers have Social Media marketing departments! Realize that when people "like" your Facebook page, they and their friends will receive your advertising day in and day out at NO cost to you. When you post, you are keeping YOU top of mind for eye care, eyeglasses, and your expertise.
Realize that if YOU are not engaging your patients, some rock star OD in your area like Alan Glazer (founder of OD's in facebook), Nathan Bonilla, Justin Bazan or another OD near your location will engage your patients! The reality is that this is a competitive business and any business can benefit from social media. We will make posts dedicated to make you look like the expert in eyes and eye care.
This is a Facebook content creating service for OD's. We create content (posts) that are meant to engage, inform and educate your patients in your Facebook office page. We create 4 types of posts each with a unique marketing intent behind. We also include short easy read videos on medical (dry eyes, allergies) and optical (Blue tech lenses and contact lenses)!
Yeah, we know! You are not your target audience, your patient is your target. You are reaching an audience that is NOT you. The posts were developed using various formats and patients focus groups. In other words, THE POSTS ARE NOT FOR YOU! Posts have to be simple and talk to PATIENTS! The posts are created from a patient's perspective, not and OD's perspective. Remember, the less you write the more they read.
We guide ourselves with Facebook marketing data and no this is not "spam" it is the ideal frequency with the idea variables for a small business. Because we create 4 different types of posts, it is not perceived as spam. Consider that during back to school season, online opticals publish as many as 4 times a day! Just "like" and follow Warby Parker and see how often they post.
We calculated the cost and time of having one employee get an image and write the text and post it on Facebook. The process takes 12 to 15 minutes, per post, per day, or equivalent to over one hour per week. For less than what you would pay an employee to do this, we can do it in a professional manner, at specific times and days your patients are watching, plus we provide support via www.TheSocialOD.com.
The Facebook 2 second rule. People do not like to read too much! Our many years of experience in marketing and our zest for artistic creation make sure that we talk to your patients. We talk in terms patients understand. In such the posts are for patients not for you. It is important for OD's to speak to your patients in a simple manner. Our post are designed using patient focus groups and messages they feel are useful.
You will watch an instructional 2-minute video that will guide you on how to link with us. In three easy steps, you will be on your way to Social Media greatness!
NO, we will never ask for a password in order to log in and make the posts. All we need is for you to make us an "Editor" of your business page. We will guide you with a short 2 minute video once you sign up, it is easy!
We can set up both a Facebook business page and a Twitter account within 24 hours. Easy!
If at any time you want to discontinue your service, you should see a link in the BOTTOM of this answer. Click and you will not be charged anymore. Realize you will be charged for one month, we DO NOT prorate fees. Cancel anytime! No long term contract!
No, we do not respond to user’s comments, that is the magic of social media, it allows you to be "social".
Yes and no, they will be the similar in text and background but all posts are uniquely branded to you and your office. Every single one of your posts will have your phone number and website or doctor name. We do this to increase exposure of your services to friends when they like, share or comment on your posts.
You will have access to the www.TheSocialOD.com video library with over 60 simple one or two minute videos on basic marketing knowledge, how to use Facebook and how to boost posts and improve your online marketing skills. You will also be invited to exclusive webinars to learn new skills and you will be able to ask questions live.
You will notice that our service is unique and made from a patient's perspective. But yes. Absolutely! We want you to be happy with our service. Once we start, if you see posts you don’t like, you can simply delete them. You can also see the posts before they appear on your timeline! We are an easy, interactive, user-friendly service.
Can I see some of them in advance? Yes, you can see the quality of posts in our reference section. You can also see what is scheduled to be posted in your facebook account and you can delete anything you do not like.
Congratulations if you have read the whole FAQ section. You will see that all the questions are answered if on the other hand you read this and have questions let us know!
Do you need my credit card info?
For more information on what we can do for your office, please call us at 972-423-3937 or use our contact form.
Eye & Vision
3417 Spectrum BLVD
There is nothing more tangible than references. Look at some of our accounts and find out what our doctors have to say about our work.
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